Laura

Laura is a digital-first VA who lives in the online side of a business. Website admin, marketing automation, course builds, systems and workflow design: if it runs behind the scenes, she can build it, fix it and document it. With a Degree in Business majoring in Event Management, a Graduate Diploma in Business Analysis and a Certificate in Learning Design underway, she brings a genuine analyst's brain to the work, so problems get solved properly rather than patched.

Her background spans events, sales and marketing, digital strategy, and business and product analysis, alongside running her own business in the trades. That mix means she understands both the strategy and the day-to-day reality of keeping things moving.

She has worked across Rocketspark, Wix, Squarespace and WordPress, Asana, Trello, Notion and Jira, plus MailChimp, Klaviyo, ActiveCampaign, Kajabi, Circle, Zapier and more.

Calm, grounded and highly adaptable, Laura loves being handed a project and running with it.

Clients value her solutions-focused approach, her eye for the systems underneath the task, and the sense of humour she brings to even the messiest cleanup jobs.

Virtual Assistant • Website Administration & Systems Support • Events & Project Coordination

Based In: Christchurch, New Zealand

Hobbies: Weightlifting and the gym, camping, exploring new places, and spending time with her kids

Random Fact about Laura: Laura is a serial entrepreneur and has turned her hand to a long list of side hustles over the years.

Personality: Calm and grounded with a great sense of humour. Laura loves solving problems, adapts quickly when things shift, and is happiest when she can take something and run with it.

Mac or Windows: Windows

iPhone or Android: Android

Available to Meet in Person: Remote only

General Availability: Monday to Friday, 9:00am to 2:45pm NZT (7:00am to 12:45pm AEST), with later availability often possible on request

Extra Info: Laura is highly customer-centric and will always go out of her way to meet a request. She works best with a clear brief and the freedom to own the outcome, checking in as she goes.

Services:

  • Website administration (Rocketspark, Wix, Squarespace, WordPress)

  • Task and project management (Asana, Trello, Notion, Jira)

  • Personal and business admin, including calendar and inbox management

  • Life admin and general support

  • SEO and search: on-page SEO, SEM, Search Console, Google Business Profile, GA4

  • Email and content marketing: newsletters, lead magnets, copywriting, nurture sequences (MailChimp, Infusionsoft, Klaviyo, ActiveCampaign and more)

  • Courses and community (Kajabi, Circle, Articulate)

  • Systems support: CRM, basic database management, workflow design, feature design

  • Bug testing, UAT, training and SOPs (Zapier, DevOps, MongoDB, Supabase and more)

  • E-commerce support (Amazon KDP, Etsy, Shopify)

  • Event planning and coordination

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